Michael McKenzie has over 20 years of experience in marketing, public relations and organizational communication. In a variety of roles, he has gained a depth and breadth of experience that few can match. Quick to get up the learning curve and extremely adaptable, Michael brings all of his experience to bear on your project to maximize results. Here are some career highlights. As Director of Marketing and Communication for the Jewish Community Center of San Francisco, Michael led development of a new graphic identity, publications program and web site. He also supervised marketing, public relations, community outreach, and lobbying support to build the new JCC facility. Prior to joining the JCC, Michael was a Product Management Team Leader at Acxiom Corporation, a major data management and direct marketing list company. In this role, he launched InfoBase List, the company’s flagship consumer marketing list, and managed product enhancement, pricing, and consultation with key clients. As a Senior Consultant for Towers Perrin, a management consulting firm, Michael provided communication and change management consulting services, and served as client relationship manager for major corporate and public sector clients. In this role, he specialized in employee compensation and change management communication, developing program and communication strategies appropriate to each organization’s culture. As Vice President And Group Product Manager at Bank Of America, Michael was responsible for marketing, product development, pricing and product profitability for a $1.8 billion consumer credit portfolio. He managed newspaper, radio and direct mail advertising campaigns and a $2 million promotional budget. Near the end of his time at BofA, Michael served on a team sent to India to study the feasibility of introducing consumer banking operations in that country. Michael is a member of the San Francisco Chapter of the International Association of Business Communicators and a former member of the board of directors of Design International. He earned his bachelor’s degree in communication from Lewis & Clark College. Michael lives in the Lake Street district of San Francisco with his wife and two teenage children. He is an amateur chef and plays bass in the band The Swingin’ Earthlings.http://www.jccsf.orghttp://www.acxiom.comhttp://www.towersperrin.comhttp://www.bankofamerica.comshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2shapeimage_2_link_3
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The Difference between Presidio Communication and many other consultants is a combination of quality writing and years of hands-on experience. There’s nothing more frustrating than hiring a consultant for a project only to find that they don’t understand your organization or your objectives — or simply don’t write well. At Presidio Communication, we understand the complex underlying business issues driving your communication needs because we’ve had experience managing those issues, too — including bottom line profit and loss responsibility. Our objective is to achieve maximum understanding of your organization, programs and goals so that we can create the most effective communication programs for you — without you having to rewrite our work. MM